Showing posts with label university. Show all posts
Showing posts with label university. Show all posts

Tuesday, 27 April 2010

Pselling

Recently, the university has been spending vast amounts of its scarce resources on marketing. We have a propaganda department (sorry, I mean communications department). We have a new logo (something resembling a wheelchair).We have a slogan ('Open your mind.' Whatever that may mean). And we have a new image (meaning lots of new stationery). There has been a vigorous advertising campaign, including adverts during 'The Simpsons' and a whole host of gimmicks.

One piece of marketing is a hire car with the university's name on the side.





Look carefully!


Somehow there is just no substitute for old-fashioned learning and attention to detail!




(Credit to Jörg for spotting this.)